Product Development
End-to-end product building from concept to launch. We handle architecture, development, deployment, and scaling.
Everyone in AI is chasing complexity. We use AI to absorb it. Your product stays simple, fast, and focused.
We build our own products and work with clients. AI handles the complexity so we can ship simple things that work.
A development toolkit with specialized AI agents for Rails. It covers architecture, backend services, frontend UI, testing, debugging, and security. Think of it as having expert guidance for every part of your Rails app.
Give honest feedback anonymously. The AI cleans up your message for clarity while keeping your voice intact. It helps people grow with feedback that's actually constructive.
Skills that teach AI coding agents how to do specific things well. TDD workflows, code review patterns, debugging strategies. We're building these for OpenCode and Claude Code, and we'll open source them.
Whether you need a technical advisor, expert guidance, or complete product development, we tailor our partnership to fit your goals.
End-to-end product building from concept to launch. We handle architecture, development, deployment, and scaling.
Strategic technical leadership for startups and growing companies. Seasoned veteran with 20+ years of experience without the full-time cost.
Build and mentor high-performing engineering teams. We establish best practices, processes, and culture.
Architecture reviews, performance optimization, and AI integration strategies for existing systems.
AI agents that act autonomously under human guidance. They handle workflows, make decisions, and connect to your tools via MCP. All major models and open-source options supported.
Humans orchestrate teams of AI agents that work together. Research agents, code reviewers, QA testers. They communicate, delegate tasks, and solve problems as a group. A human is always making the calls.
Book a free 30-minute discovery call. We'll discuss your project and see if we're a good fit.
Book a Discovery CallThe tech we use to build things. Rails 8 for the backbone, whatever AI models make sense for the job, and solid infrastructure that doesn't break at 3am.
AI absorbs complexity, humans stay in control. Your product stays simple. AI agents are just part of our toolchain now. Shape Up keeps us focused.
We figure out what you actually need. Not what sounds good in a pitch. AI agents help us research and check feasibility fast. We come out with a plan that's simple and clear.
We spin up AI agents for different jobs. Architect, frontend, backend, testing. They prototype fast, we iterate, and you get something real in days. Simple beats clever every time.
Humans stay in the loop directing AI agents through focused Shape Up cycles. Agents handle the boilerplate and grunt work. We ship real features every cycle without the bloat.
Testing agents run continuously. AI code review catches problems early. We keep the codebase lean and the product stable as we build.
We stick around. AI agents watch production and flag issues. We scale what needs scaling and keep everything else lean.
25 years of shipping software. We're builders first, consultants second.
I'm Dave Bradford. I've been building Rails applications since 2006. I've been a hands-on developer, lead engineer, VP of Engineering, and Sr. Principal Architect. I've worked with startups and established companies across healthcare, e-commerce, SaaS, and data platforms.
Zerobearing is my operating company. Today it's an AI-first Rails development studio. I build my own products (Rails AI, The Feedback Agent) and consult on AI integration for Rails teams. I use AI agents to handle complexity so your product stays simple. Humans stay in the loop, always.
Book a free 30-minute discovery call. We'll discuss your project and see if we're a good fit.
Email us at [email protected]